Background

Garmin is a worldwide company that makes products that are engineered on the inside for life on the outside. It’s focused on bringing GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets. “Every day is an opportunity to innovate and a chance to beat yesterday.”

With its expansion to LATAM, Garmin planned on releasing E-commerce using the Ciashop platform from Totvs. Totvs is a Brazilian software, platform, services and consulting company. It is the absolute leader in Brazil and Latin America and is a major integrated management system developer worldwide.

Before moving to Sweden, I had the opportunity to work at Ápia, one of the TOTVs partners. It’s where I had up to two years of experience working with E-commerce where the highlight is the Garmin Store Brazil. The implementation was a success bringing a high performance business wise and high satisfaction rate from the user side.

Roles

Product Designer leading the concept from initial Briefing to release.

Responsibilities

• UX strategy
• Research
• MVP scope
• Wire-framing
• Final design
• Jr. Front-end development
• Design QA
• Stakeholder management

High Level Goals

• Release the Garmin e-Store Brazil, as an expansion strategy
• Create a tailored experience based on customers and business needs

Challenges

• Focus on creating a trustworthy experience, extending the credibility of the brand to its new E-commerce experience
• Deal with parallel market
• Dealing with several limitations from Ciashop platform
• Reading disability