Senior Product Designer driving growth through experimentation and behavioural systems
Designing complex product experiences across multi-market environments. Translating discovery and data into measurable improvements in activation, engagement and long-term product value.
Product Case Studies
LeoVegas: NDC and conversion rate improvements
Reframing the sign-up journey to improve multi-market conversion performance
LeoVegas: Jackpot from conception to rollout
Launching and validating a new product vertical through hypothesis-driven discovery
Urb-it
Aligning brand identity with product experience across operational and customer-facing surfaces
Garmin Store Brazil
Designing the digital commerce experience for Brazil's market launch
Canal Viva
Building a Gamified Engagement System