Background

The LeoVegas Group has carved out a position as one of Europe"s leading mobile casinos. The brand has been enjoying strong growth in several countries. LeoVegas.com is the group"s largest brand with one of the broadest range of casino games in the industry.

LeoVegas.com increased the level of entertainment by launching LeoJackpot, a unique and record-large jackpot mechanism that gives players the chance of winning up to SEK 50 m (~EUR 5 m) on their mobile device.

LeoVegas has been taking step after step initiatives towards becoming King of Casino and added an expressive level of excitement and entertainment by launching LeoJackpot. The total sum is the biggest in the world of Online Casinos and an exclusive product of LeoVegas Group"s brands.

Role

Leading the user experience of LeoJackpot from initial kick-off to ROI follow up. Collaborated with a User Interface Designer to get final visuals and animations in place.
In addition, I worked alongside Casino Key Stakeholders, Product Managers, Team Leads, and Developers.
I handed over the duties regarding the detailed visual design phase and follow up when feature design started to be built.

Responsibilities

• UX strategy
• Research
• MVP scope
• Wire-framing
• Prototyping
• Validation via User tests
• ROI alignment in collaboration with the data team

High-level Goals

• Expand the Jackpot experience for the Casino and Live Casino product.
• Create an innovative experience that encourages deeper engagement.

Challenges

• Cover all Compliance Requirements for different markets and licences.
• Create a scalable multi-brand experience.
• With no benchmarks available.